National policies are changing, industry development is changing, living environment is changing, and consumers 'quality of life is also changing. Throughout China's machine tool market, from the machine tool manufacturing end to actively cater to changing market demand through new product development and innovation, to the product segmentation, technology iteration, service experience, etc. brought in the circulation field to adapt to consumption upgrades and changes, thereby triggering changes that raise consumers 'attention to innovative machine tool technology products, purchase scenario experience and service quality.
The above-mentioned profound changes are both opportunities and challenges for manufacturing and sales companies in the machine tool industry. The views come from an analysis of the country's macro environment and an in-depth and effective analysis of industry development, and a vertical case study of the entire link from R & D to production, services, etc. and a horizontal case study of channel alliances with other industries. Sort out the operable market development direction in 2019, aiming to help machine tool stakeholders determine their development in terms of core product line distribution and capital operation areas to provide reference. Recently, the National Bureau of Statistics of China announced that profits of industrial enterprises above designated size in November showed that profits of industrial enterprises have declined year-on-year in the past three years. Among them, the slowdown in production and sales, the fall in the increase in ex-factory prices of industrial products, and the rise in costs are the main reasons for the decline in corporate profits. As the economy continues to bottom out, it is expected that the profits of industrial enterprises will still face greater pressure next year.
Recently, the National Bureau of Statistics of China announced that profits of industrial enterprises above designated size in November showed that profits of industrial enterprises have declined year-on-year in the past three years. Among them, the slowdown in production and sales, the fall in the increase in ex-factory prices of industrial products, and the rise in costs are the main reasons for the decline in corporate profits. As the economy continues to bottom out, it is expected that the profits of industrial enterprises will still face greater pressure next year.
As we all know, the machine tool industry is vulnerable to the impact of the general environment. Profits of industrial enterprises fell, machine tool companies were severely affected, and the entire market turned cold in the second half of the year. On December 18, at the symposium on "Analysis of the Economic Operation Situation of the Machinery Industry in 2018 and Outlook for 2019" held by the Expert Committee of the China Machinery Association, Cai Weici, deputy director of the Expert Committee of the China Machinery Association, also said that the industry's downward inertia may affect November and December 2018 and the first half of next year. It can be seen that there are too many uncertainties in the machine tool industry in 2019. In addition to these external factors, my country's machine tool industry also has many shortcomings that need to be filled.
Shortboard 1: There is an obvious shortage of technology and equipment relies on imports
On July 13, 2018, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology of China and Director of the Office of the National Leading Group for Building a Manufacturing Power, said at the "2018 National Experts Forum on Building a Manufacturing Power" that China's manufacturing industry is not innovative and the situation is in short supply of core technologies. Fundamental change. In the field of equipment manufacturing, CNC machine tools, equipment instruments, etc. still rely on imports.
There is insufficient innovation and a gap in the market. Among them, there are reasons for the short development time and weak foundation of the machine tool industry, but factors such as the low enthusiasm of enterprises cannot be ignored. At present, there is such a strange circle in the machine tool industry-homogeneous competition-price war-profit decline-quality improvement is difficult, and products are limited to the middle and low-end-homogeneous competition. If companies want to break this circle, they must break through technological shackles. Moreover, whether it is the increasingly unsustainable price war or the market demand for products, it is difficult for the traditional model to continue. From a general environment perspective, industry competition will intensify in 2019. This has also made it imperative for companies to change their development methods, move away from single assembly and transform into independent research and development and design.
Shortboard 2: There is a shortage of talents, from front-line workers to talents
As the Spring Festival approaches, with the tide of returning home, many manufacturing companies with intensive human resources are experiencing difficulties in recruiting workers. Although the author has not heard of similar problems in the machine tool industry, it belongs to the manufacturing industry, and the machine tool industry also has "labor pain points."
On the one hand, with the development of society, technical jobs with long working hours, unstable rest periods, and high work intensity are increasingly unpopular among young people. Moreover, front-line machine tool workers have certain technical requirements and high requirements for experience. However, there is a certain disconnect between the current vocational education and the employment needs of enterprises, which makes it difficult for technical institutes, a major source of recruitment for machine tool companies to meet the demand. phenomenon. What is more serious is that as worker mobility accelerates, many smaller companies are unable to bear the expenses of employee training. For various reasons, there is a shortage of front-line workers, especially experienced front-line workers, in the machine tool industry.
On the other hand, with the development of technology, the quality requirements for workers are becoming higher and higher. "It takes ten years to plant trees, but a hundred years to cultivate people." Education is a long-term process, and it is difficult to match emerging occupations and technologies in a short period of time, which leads to a shortage of talents in the machine tool industry. In short, in 2019, when "intelligent manufacturing" is in full swing, the talent problem needs to be solved urgently.
Shortboard 3: Lack of a complete industrial chain, industry cooperation needs to be strengthened
At present, the intuitive performance of my country's machine tool industry is that it is big but not strong. The reasons for this, in addition to the above reasons, are also closely related to the lack of a complete industrial chain and the disunity, distrust and non-cooperation among enterprises.
Let's talk about the lack of a complete industrial chain first. Although my country now has many machine tool industry bases, many regional governments are also actively deploying and developing the machine tool industry. But overall, even in the machine tool industry cluster areas, there are shortcomings in building industrial chains. At the same time, there are also phenomena such as lack of corresponding supporting facilities in many areas.
Secondly, cooperation between peer companies and upstream and downstream companies is also weak. The lack of complementary advantages and resource integration among enterprises in the industry, and the lack of good cooperative relationships between upstream and downstream enterprises have adversely affected the overall upgrading and development of the industry. In short, in 2019, companies must strengthen their awareness of win-win cooperation and transform their "one-on-one" business model.
Recently, among the key tasks for 2019 proposed by the Central Economic Work Conference,"promoting high-quality development of the manufacturing industry" has been placed first. In view of the current actual situation of the manufacturing industry, representatives proposed that to promote high-quality development of the manufacturing industry, we must work hard to strengthen the foundation, make up for shortcomings, focus on innovation, cultivate talents, and improve the environment, give full play to the decisive role of the market in resource allocation, and form a joint force to promote high-quality development of the manufacturing industry. This is also the direction that the machine tool industry needs to work hard in 2019.
